One of the things team building focuses on is creating a team identity. The idea behind that is that if individual members feel that they are part of a larger entity, they will do whatever it takes to reach their team's goals. All managers want successful teams, and a team with a strong identity usually means a successful team.
Creating a team identity is similar to the "in groups" and "out groups" of sociology. The members of the team identify more with the members inside the team than with those members outside the team. This team identification allows for the members to interact and cooperate more.
Some team building exercises have teams design flags or icons that represent the team's identity. While this is a fun exercise, the practicality of having team logos in the office is not as practical. Managers do not want their work environments to resemble football stadiums or basketball courts with vying teams. In small organizations, employees may be part of multiple teams, and they may have strong identities within the various groups.
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Velda Arnaud,
Ph.D.
Executive Director
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Last updated 1/1/15 (va)
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